a. close relationship with automation OEMs b. optimum configurations to - minimize unnecessary features (open-case design suitable for most OEM applications which have require system panel) - minimize total user cost with features integrated into PLC - minimize no.of models and therefore, cost of production - minimize support cost with less models to focus on c. deep-sourcing of reliable parts to meet stringent price targets d.direct sales infrastructure means less middle tier cost-add to OEM customer |